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Insights
Short. Precise. Effective.
![Why the definition of "smart products" will change.](https://static.wixstatic.com/media/0a4f72_9053cfa5bc5347e6b099eb289b4a342c~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_auto/0a4f72_9053cfa5bc5347e6b099eb289b4a342c~mv2.webp)
2.28x
marks how much design forward companies have outperformed the S&P Index over a 10 year period.
![](https://static.wixstatic.com/media/0a4f72_2d18bca8eb4c40df9694a5a8519e96d0~mv2.png/v1/crop/x_13,y_372,w_1324,h_646/fill/w_980,h_478,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0a4f72_2d18bca8eb4c40df9694a5a8519e96d0~mv2.png)
2.28x
marks how much product forward companies have outperformed the S&P Index over a 10 year period.
![](https://static.wixstatic.com/media/0a4f72_8c2c6d036a9a4af8a88a23350c56d3f9~mv2.png/v1/crop/x_0,y_321,w_1307,h_851/fill/w_980,h_638,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0a4f72_8c2c6d036a9a4af8a88a23350c56d3f9~mv2.png)
72%
of consumers agree to make purchasing decisions based on product design.
paperandpackaging.org
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